New media operation
NewMedia
Following the changes of The Times, Yiran Group takes new media operation as the core, takes publicity media as the positioning, fully combines video shooting and network broadcast as one of the publicity means, and builds an external interactive sharing platform for Tianjin Binhai International Automobile City, which is the window of credit endorsement and product promotion for merchants in the automobile city. The new media sector adopts a two-wing model, that is, the "real economy" as the main body, "Internet + big data" as the two wings of online and offline, "product promotion + sales" combined comprehensive business model.
The company has its own multi-platform new media matrix account, taking automobile + service as its export, and is committed to building an online platform for automobile sales and after-market services, with a complete chain operation and service system from product source to end customer guided by financial services, to realize the "online supply chain model" of the automobile industry. The Group has its own mature operation team. While building the group's new media platform, it can also undertake anchor incubation, short video shooting, commercial undertaking, short video operation, live broadcast operation and other businesses.